eBooks

Concise and practical eBooks are ideal for busy executives.

Marketing author Steven Howard has begun to create a series of eBooks on marketing, customer retention, effective complaint handling, customer service, and corporate branding.

The first two marketing eBooks from Steven Howard available for purchase and downloading are Marketing Words of Wisdom and Best of the Monday Morning Marketing Memo. Here is a brief synopsis of each:

Marketing Words of Wisdom  — over the years Steven Howard has jotted notes to himself on marketing concepts, ideas, and philosophies. These notes have been compiled into Marketing Words of Wisdom and cover four topic areas: Customer Retention, Corporate Image and Branding, Marketing, and Miscellaneous Marketing Thoughts. Price: $13.88. Buy now.

Best of the Monday Morning Marketing Memo — in celebration of the first 200 editions of the Monday Morning Marketing Memo electronic newsletter, Steven Howard has compiled the top 40 issues into Best of the Monday Morning Marketing Memo. Slightly edited and updated as needed, these 40 issues cover diverse topics including corporate branding, customer retention, marketing strategies, responsibility, and sales management skills. Each issue includes Taking Action points for implementation. Price $23.75. Buy now.