Podcast Series

Powerful Marketing Minutes Podcast

Powerful Marketing Minutes by Steven Howard

Free Weekly Powerful Marketing Minutes Podcast

Each week we will post a sample Powerful Marketing Minutes podcast for your enjoyment. Click on the link below to listen to this week’s segment or listen to the 90-second Introduction that explains the history and concept behind this series.

This week’s free Powerful Marketing Minutes podcast is:  Treating Customers Differently.

You may subscribe to the 52-week Powerful Marketing Minutes podcast series for just US$22.50. Subscribers will receive a link each Tuesday morning to the following Powerful Marketing Minutes podcasts:

Weekly Podcast Topics

1.   Corporate Image as a Powerful Tool
2.   The Customer Is King
3.   Creating Customer Satisfaction
4.   Customers Do Not Buy Products
5.   Marketing Is Central to Survival
6.   Markets Are Heterogeneous
7.   Markets and Customers Are Constantly Changing
8.   Loyalty Building
9.   Building Customer Loyalty
10.   Earning Customer Loyalty
11.   Rewarding Customer Loyalty
12.   Keeping Customers Loyal
13.   Relationship Marketing
14.   Brand Name Strategies
15.   No Such Thing as a Commodity Product
16.   The Value of a Good Corporate Brand
17.   Hurting Corporate Brand Image
18.   Corporate Identity vs. Corporate Image
19.   Corporate Image as a Strategic Weapon
20.   The Importance of Corporate Image on Your Communications
21.   Communications Trends
22.   Communications Trends #2
23.   Communications Trends #3
24.   Managing Change
25.   Re-engineering Change
26.   Taking Care of Customers
27.   Brands and Customers Are Hidden Assets
28.   Treating Customers Differently
29.   Importance of Customer Retention
30.   Corporate Image Management
31.   Marketing Excellence
32.   Dialogue Excellence
33.   Next Phase of Marketing Excellence
34.   Changing Customer Values
35.   Customer Values – Relevant Functions and Features
36.   Customer Values – Choices and Flexibility
37.   Customer Values – Trust and Loyalty
38.   Customer Values – Knowledge and Information
39.   Customer Values – Complete and Full Satisfaction
40.   Customer Values – Speed and Convenience
41.   Customer Values – Environmental Impact
42.   Using Technology to Drive Your Business
43.   Using Technology to Develop Relationships
44.   Using Technology to Drive Relationships
45.   Keeping Good Customers
46.   Truly Understanding Customer Needs
47.   Sales/Service Relationship
48.   Supporting Your Customer Service Reps
49.   Making Customer Loyalty Real
50.   Using Outside Resources
51.   Selecting Outside Resources
52.   A Closing Parable