Steven Howard on Marketing





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Howard Marketing Services is a leading consultancy specialising in the integration of marketing, branding, and customer retention strategies in Asia and Australia.

As products and services become increasingly commoditised and undifferentiated, the two best ways to distinguish your product and service offers are through your brand and the relationships you build with your customers. Howard Marketing Services helps you achieve success on both these fronts.

Howard Marketing Services is a multidisciplinary marketing consulting firm that specialises in marketing strategy, market and product development, customer retention programs, corporate image management, brand strategies, and customised training in Sales, Marketing, and Leadership.

We facilitate solutions to marketing problems by helping companies make smarter strategic marketing decisions that produce solid market results.

Howard Marketing Services provides consultancy and project management services in the areas of Market Leadership, Product Development, Positioning Strategies, Customer Retention Strategies, New Product Launches, Event Management and Brand Management.


The Steven Howard Marketing Blog


 
 

Steven Howard is a leading positioning specialist, marketing consultant, and author whose 27-year marketing and sales career in Asia/Pacific has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.

A dynamic, enthusiastic and entertaining presenter, he is consistently scored in the highest percentiles by audiences and seminar participants. He is a member of the National Speakers Association of Australia.

He consults on a regular basis to companies in the financial services, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields.

He is also the author of five books:

Corporate Image Management: A Marketing Discipline for the 21st Century
Powerful Marketing Minutes: 50 Ways to Develop Market Leadership in the 21st Century
Asian Words of Wisdom
MORE Powerful Marketing Minutes: 50 New Ways to Develop Market Leadership
Asian Words of Knowledge

Throughout his career Steven has been heavily involved in professional and community organisations, ranging from the American Business Council and various committees of the Singapore Tourist Promotion Board in Singapore to the International Wine and Food Society. His professional involvement includes:

Honorary Fellow, Australia Sales and Marketing Institute
Past Chairman, Strategic Advisory Group for Economic Sustainability, Macedon Ranges Shire, Victoria, Australia
Board Member, Mowbray College, Victoria, Australia
Member, McKinsey Quarterly Online Executive Panel
Member, Qantas Customer Advisory Panel
Member, BusinessWeek Alliance/Market Advisory Board
Member, Forbes Advisory Panel

He was also one of the international judges for the 2004 and 2005 Globes Awards program of the Marketing Agencies Association Worldwide.